Google has announced version 12.0 of the
new AdWords Editor. It comes with a design refresh and a bunch of new features.
The new features include the ability to manage campaigns at scale, including
custom rules, faster account downloads, and a design refresh.
Here are the specific changes according to
the release notes:
Custom rules: This version lets you create
and edit custom rules that notify you of violations to best practices before
posting changes.
Faster version downloads: AdWords Editor
now migrates more of your data from the previous version when you download a
new one. This makes downloading a new version of AdWords Editor faster.
New design: Version 12 features a new
design with easier navigation.
Maximum conversions bidding: This version
provides full support for the Maximum conversions bid strategy.
More videos and images for universal app
campaigns: You can now include up to 20 videos and 20 images in universal app
campaigns.
New optional fields for responsive ads:
Several optional fields have been added for responsive ads, including “4:1
logo,” “Price prefix,” “Promotion text,” and “Call to action text.”
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